Valérie Couderc is the master franchisee for Bricks 4 Kidz®, for France and Switzerland, entrepreneur and mother of 4 children.Valérie


« I grew up in an entrepreneurial environment. My mother ran a printing house and I always helped her. After my studies of accounting and various international experiences, I discovered the concept of Bricks 4 Kidz®, a little by change… I liked the concept so I reached out to contact with the franchise in the United States.


From the beginning, my idea was to open several centers in Switzerland, and to have the master-franchise for France and Switzerland. So I signed the franchise agreement in January 2014 and the master-franchise agreement in October 2015. For me, it was essential to start making a first pilot before developing the master franchise. I like doing things myself before delegating.


The idea of sharing my entrepreneurial passion with franchisees is what I like. I like contact with franchisees. I’m looking for candidates who want to live the Bricks 4 Kidz® experience and get involved.


I want to share my passion for contact with customers. When parents give us their children time for an activity, a very strong interpersonal relationship is put in place with them. The passion of the customer is also to identify their needs and respond with reactivity. Being a master-franchisee is also for me, passing on my experience to project leaders and teaching them recipes that work. »


Contact Us :


Valérie COUDERC – Franchised in Switzerland, Masterfranchised for France and Switzerland and Head of Network Development in Switzerland


Tel : 078.774.77.17.


Annick CUNIN – Head of network development in France


Tel : +.

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