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About Us

photoA few words about me:
My name is Valérie COUDERC. I am a mum of four, married to Gérard and the daughter of a mumpreneur.

One of my weaknesses is that I can’t stand being bored. You might wonder how I could possibly have been bored looking after my big family and being a full-time corporate accountant, but I always felt something was missing from my life…

Then one day my husband returned home from a trip to the US with a flyer for the Bricks 4 Kidz® franchise. He was annoyed with himself for not having thought of using LEGO® bricks as an educational tool himself.

For me this opportunity was exactly what I’d been waiting for.  A little less than four months after contacting Bricks 4 Kidz®, I became franchisee.
This was only the first step as my end goal was to become master franchisee for France and Switzerland, a goal which I realised in October 2015.

My favourite in life : buying decoration for the house, but often upset not having time to set them up properly once arrived at home!


Fun-loving, creative and smart

These are some of the characteristics I look for when choosing team members.
In addition, everyone speaks at least two languages fluently.
All staff are trained in the Bricks 4 Kidz® method.

annieAnnie STEDMAN : Suisse Romande Manager

Annie is the friendly face who greets you when you enter our Creatvity Center.
Annie has been part of the Bricks 4 Kidz® adventure right from the start.

As a former au pair, and a nursery school teacher in France, Annie is a real hit with children of all ages. She gets them and knows how to motivate them and get the best out of them.

Annie’s favourite thing in life: Travelling and buying shoes!

theoTHEODORE RENARD : Animator

Théodore, joined us in 2016, with his warm, friendly nature and several years working in afterschool care and nurseries, he was a perfect match for us!
Theodore’s favourite thing in life: Rugby (Swiss Champion in 2016!) and music (he made an album and toured around Europe between 2011 and 2015!

Alexandre, Alice, Aurélie, Eliott, Léa, Raphaël, Sanna, Théa and Yolanda are our other regular staff members, each with their own area of expertise, who help us to deliver the best possible workshops.

What is Bricks 4 Kidz®?

An American franchise which lets your child discover elements of science, architecture and engineering while playing with LEGO® bricks.
Most children love LEGO® bricks – but this is LEGO® play with an educational focus, which allows your child to learn without even noticing.
Find out more about our holiday, birthday and afterschool activities here.

We also offer team building activities for adults – yes, you’ll be surprised to find out how much adults can learn by working together on a LEGO® model – Find out more here.

Our mission?

To become the preferred external provider of STEM (Science, Technology, Engineering, Math) education for students and the school system. At the same time, we want children to have loads of fun – as this is the best way to learn!

Are you the next Bricks 4 Kidz® entrepreneur?

Thinking of starting your own business, but not sure what and how?
As the master franchise holder for Switzerland and France, I am looking for entrepreneurs who are keen to embark on the exciting journey of setting up a Bricks 4 Kidz® franchise with the support and guidance of a team of experts.

Personally, I’ve loved learning about different areas of business, as well as about myself. Has it been easy juggling four children with setting up a new business?
Not always, of course, but it has been worth it every step of the way.
I’m professionally 100% more fulfilled and I hardly ever miss a sports days or school concert.

To find out if you can be a Bricks 4 Kidz® entrepreneur, contact me today.

Find out more about our events, here

We learn, we build, we play with LEGO® bricks!

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